Burt's Bees is an American personal care products company that describes itself as an "Earth Friendly, Natural Personal Care Company" making products for personal care, health, beauty and personal hygiene.
What's all the Buzz About with Burt's Bees?
For me, it's about buying products that are all natural and eco- friendly that also feel good, smell good and are reasonably priced. I'm also a big believer in the healing power of natural products that come from the earth such as honey and bees. Bert's Bees is the perfect combination of both beauty and nature.
Burt's Bees History
Burt's Bees sure has grown up over the past several years and a lot has changed around here, but there are some things that never will: our recipes, our values and our natural way of doing things.
1984
How It All Began
We got our start back in 1984 in Maine, when Roxanne Quimby and Burt Shavitz teamed up selling candles made from the beeswax created as a by-product of Burt's honey business. At the very first craft fair, they sold $200 worth, and by the end of the first year, sales climbed to $20,000. Their fine attention to detail was an integral part of their success. For instance, Roxanne noticed that women always turned a candle over to look at the bottom before purchasing it. Roxanne knew that ensuring that each candle was cut to a fine finish, especially on the bottom of the candle, would signal to consumers that the candles were of the ultimate quality.
1989
The Buzz Started Spreading
Word about our products soon reached New York, and in 1989, the hip Zona boutique ordered hundreds of our candles. So, naturally, we expanded production. We hired 40 employees and set up shop in an abandoned bowling alley. Around this time, Roxanne happened upon a 19th century book of home-made personal care recipes and that's when the Burt's Bees we know and love now really began.
1991
Beeswax Gets A New Use
In 1991, the year we incorporated, we were making half a million candles a year, as well as natural soaps and perfumes cooked up on gas stoves. That's when we got the idea to add lip balm to our line-up. To this day, it is our best-selling product.
1993
Time to Move On
With an ever-expanding product line and more and more orders to fill, we knew in 1993 that we needed to expand. We searched high and low for a new home, and finally decided on business- and community-friendly North Carolina. The area was already home to several other internationally-known personal care products companies. We figured if it was good enough for them, it was good enough for us. It was also at this time that we made the difficult decision to focus our entire product line on personal care.
1994
Growing Into Our New Home
We set up shop in an 18,000 square-foot former garment factory in Creedmoor in 1994, and opened our first retail store the following year in nearby Chapel Hill. By this time, we had 50 products, some of which were even being distributed as far away as Japan. And we were embracing automation, one piece of machinery at a time ensuring all the while that it maintained that homemade quality and feel. In the spirit of recycling, we acquired a giant second-hand mixer from the cafeteria at nearby Duke University.
1998
Smaller Sizes, Bigger Success
By 1998, our annual sales had reached over $8 million and we had more than 100 distinct items in our product line, which were being sold in over 4,000 outlets, including Whole Foods Market and Cracker Barrel. That year, our new travel-sized natural skin care and hair care products became instant best-sellers. The following year, we introduced our first body lotions featuring natural milk and sugar enzymes, as well as a line of bath products made with sea ingredients.
1999
Worldwide Expansion
Over the next several years, product lines grew, profits grew and the space we worked in grew. We relocated again to a 105,000 square-foot site in Durham near Research Triangle and soon expanded that to 136,000 square feet. It was at that time that we launched our eCommerce website, making our products readily available for purchase country-wide. In 2002 and 2003, we launched our first toothpaste and shampoo as well as our incredibly popular Baby Bee product line.
2002
Environmental Conservation
But Roxanne hadn't forgotten the company's roots in Maine. She used some of our profits to buy tracts of forest land in northern Maine to preserve them from development. This purchase marked the beginning of a long-standing relationship with The Nature Conservancy, which over the years, has helped conserve 185,000 acres of Maine forest land.
2007
Leading the Industry, Still Moving Forward
With our sales topping $250 million, we were becoming a household name—in nearly 30,000 retail outlets, including Target, Kroger and Rite-Aid. We launched a sun care lineand expanded into body wash. And we began our important work with other like-minded companies to set the standard for what products can be labeled natural. Our efforts were met with overwhelming support from consumers, with over 30,000 signing a petition in support of the cause. Last but not least, we created a public service announcement to raise awareness about Colony Collapse Disorder, which really created a buzz running beforeBee Movie.
2008
Busy Making Products and Setting Standards
With lots of great ideas finally coming to fruition, we launched our Naturally Ageless line, as well as a our line of lip glosses, all while expanding our Naturally Nourishing andBaby lines. We also expanded internationally to the U.K., Australia and Japan. Here at home, we were proud to be a part of launching the Natural Seal, which certifies products that meet the stringent requirements set by the Natural Products. The announcement of the Natural Seal drew support from 45,000 consumers, who voted “natural” led by actress, Julianne Moore.
2009
Celebrating 25 Years for The Greater Good™
We never thought 25 years would go by so quickly! We celebrated our 25th Burt Day with our loyal fans by giving them the gift of well-being. For 25 days, we gave away great Burt Day gifts, including 25,000 Beeswax Lip Balms! Over 500,000 fans participated in the fun on Facebook and a special Burt Day celebrity toasts and fun facts about our history. Continuing our growth, we launched in Korea and are honored to have been voted the second greenest U.S. brand. It’s been such an exciting ride—we’re looking forward to our next 25 year.
With the hard work and creativity of
founder and Queen Bee,
Burt's Bees blossomed from a small
start up in Maine into a $250 Million
Dollar World Wide Company.
How Does Burt's Bees Continue to create Buzz
about their Beauty Products?
Burt’s Bees Website
A bee-loved global brand needed help with a special-purpose website - they needed it to be concepted, developed, designed and built. The site served as part of a global internal brand-building campaign. The goal was to teach staff at every level about the brand and help them to express their brand in a cohesive way in every interaction with their markets. The site was an extremely successful component of this ongoing internal initiative. Fun, colorful and clean, it worked as the perfect forum for enterprise-wide brand engagement and education.
According to WordPressResources.com Burt's Bees ranks in the Top 30 for highly effective FaceBook Pages.
Anyone who loves nature and highly effective organic products knows about Burt's Bees. They have taken their 25 year old business to a higher level with their FaceBook Business Page to connect to their loyal customers and introduce new products faster.
Anyone who loves nature and highly effective organic products knows about Burt's Bees. They have taken their 25 year old business to a higher level with their FaceBook Business Page to connect to their loyal customers and introduce new products faster.
Let's Buzz on over to SocialBakers.com to check out the latest trends...
Burt's Bees Facebook Page Statistics
- Number of Fans:2279222
- People Talking About:96571
- URL:Burt's Bees
Burt's Bees Distribution of Fans 
Burt's Bees statistics
Burt's Bees Fans
Burt's Bees People Talking About
Data Analysis:
Looking at the FaceBook data on Burt's Bees, you can see the top two countries for the Brand are the United States and Canada, with the US having over 1 million followers.
Also, what is quite impressive is the 500,000 plus new Fan Growth per week, a very impressive trend!
And although the People Talking About trend had been very stagnant it has peaked quite impressively in the last two weeks. Let's take a look at a Post to give an example of this Oscar worthy buzz...
Reds that are walk-the-carpet-worthy. Tell us your go-to red. #redcarpet #beautytip #natureknowscolor
With only 57,000 Followers and 2,000
Following, Twitter is not nearly as strong as
Facebook for Burt's Bees as a social platform.
Let's look at the trends.
- Profile name:@BurtsBe…
- Followers:57699
- Following:2224
- Tweets:1864
- Twitter Age:3 years 12 months 3 days
Natural tweets inspired by bees that leave goodness behind 140 characters at a time.
Burt's Bees Twitter Followers
Burt's Bees Twitter Following
The following Social Platforms don't carry as much
buzz as Facebook for Burt's Bees but it's still a
natural fit for this Brand.
Burt's Bees
Analyzing the Data on Google Trends...
Looking at Google Trends, the interest level has been
trending downward but over the last two weeks on
FaceBook and Twitter analytics the interest level has
been upward on those two social platforms.
The United States and Canada are the two top
countries for the Burt's Bees Brand.
Interest over time
Forecast
News headlines
Regional interest
ed
Finally, let's look at the BIG picture to see what people
are chatting about on the web about Burt's Bees.
Addictomatic.
I think I caught the buzzzzz.
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