So, when I read in the Groundwell, that the company Ray Ban had used Social Media so effectively I was immediately intrigued...
Social Media & the Art of Jujitsu
1.According to authors Charlene Li & Josh Bernoff, "Groundswell thinking is like any other complex skill - it takes knowledge, experience, and eventually enlightenment to get there. Think of it as a martial art. In fact, think of it as jujitsu, the Japanese martial art that enables you to harness power of your opponent for your own advantage."
http://www.charleneli.com/publications-2/groundswell/
How did Ray Ban embrace the "art of jujitsu" in the world of Social Media? Keep reading...
2. According to the Groundswell, for some brands like Ray Ban, uploading content can create even a bigger impact than a prime time commercial and done far more cheaply. Here's a GREAT example where Ray Ban harnessed and "caught" the social media wave. The Ray Ban "Sunglass Catch" video got well over 5 million hits!
Take a look, as my 13 year old son said after he watched it - "it's pretty sick!"
Take a look, as my 13 year old son said after he watched it - "it's pretty sick!"
3. Social Networking Sites & the Groundswell
According to the Groundswell, in the United States social networking sites are used by 58% of all on-line consumers. SNS's like FaceBook & Twitter already boast hundreds of millions of members, then why not use it for brand awareness? http://www.charleneli.com/publications-2/groundswell/
If you're a Ray Ban social network follower, why not vote on your favorite pair or help give feedback on different Ray Ban styles and trends...
Here's a recent example of a post on Facebook in which SNS followers can vote for their favorite Ray Ban pair and give feedback about the new Ambermatic lenses. Before the power of Web 2.0 companies would use mini "focus groups" for feedback. Now it is all about the "Groundswell"...
Whether #Wayfarer or #Clubmaster, the future is#Ambermatic //
Cast your vote @http://neverhi.de/19iF2nT — with Ambre Rumbaed
According to the Groundswell, Social Media comes in Many Platforms
from Delicious Tags to You Tube Videos including on-line celebrity endorsements, as you can see below from Addict-o-Matic that Ray Ban knows how to
"Inhale the Web"
Kimberly, nice post! I enjoyed reading about your take on the first few chapters of Groundswell using Ray Bans as an example and the added bonus of your personal connection to the brand. Your tone was conversational which made your post engaging and fun to read. Also, that Sunglass Catch video was so neat!
ReplyDeleteThat Sunglass Catch video was so neat!
I just want to say, the social media is now the best place to put an ad!!!! hahahaha~~ Kimberly, nice job!
ReplyDeleteThanks so much Kayla & Yolanda for your feedback, it's fun to post about a brand you really like!
ReplyDelete